The first mention of the Johnson Center in a publication or presentation should always be our full and formal name: the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University. All mentions thereafter can be simply, “the Johnson Center.”
- Do NOT capitalize “the” when referring to the Johnson Center (i.e., we are not “The” Johnson Center).
- Do NOT use the JCP acronym other than internally and informally, among staff and students.
Branded Templates
The TEMPLATES folder on the L Drive contains branded templates for letterhead, memos, general documents, reports, proposals, PowerPoints, and more. Access the local folder using this filepath: Philanthropy-Data\JCP\TEMPLATES.
Policy on Public Statements
The Johnson Center’s policy on public statements, comment, and content is available here. For questions or more specific guidance, please contact Tory Martin.
Johnson Center Logos
Click on either of the logos to open the full size artwork in a new window, then right-click to save.
PNG (transparent background)
JPG (white background)
Use the smaller logo file below for email signatures:
Approved Typefaces
To download the font families:
- Click the button(s) above.
- Once the zip file is downloaded, open each version of the font separately and double-click on each filename.
- Click “Install” for each font window that opens, then close the windows.
The font should be ready to use in whatever program you would like to use. You may have to close and reopen the program in some cases if it is not showing up in the font list.
To save (embed) fonts in a PowerPoint presentation, follow these directions: https://www.shapechef.com/blog/how-to-embed-fonts-into-a-powerpoint-file.
Color Palette
GVSU Brand & Style
To access Grand Valley State University logos, colors, typography, writing standards, key messages, and additional resources, use the links below or contact Institutional Marketing at identity@gvsu.edu or (616) 331-2525.