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The Changing Conversation Around Fundraising Effectiveness

July 26, 2017 @ 9:00 AM12:00 PM

The Changing Conversation Around Fundraising Effectiveness

Presented in partnership with the Association of Fundraising Professionals – West Michigan Chapter (AFPWM)

Association for Fundraising Professionals - West Michigan ChapterHow do you talk about fundraising effectiveness in your organization? Dan Pallotta’s 2013 TED Talk has encouraged us to change the way we think about changing the world. In this workshop we take that one step further and ask you to change the way we think about funding those changes. Let’s get honest about overhead in our fundraising and really understand not just the costs, but the effectiveness of our efforts.

This workshop will introduce you to an evaluation tool that will help you rethink your fundraising strategies. Participants will also have the opportunity to engage in discussion about how we can reshape the conversation around fundraising, whether those conversations are happening with the board, finance officers, within the development team, or with the CEO.

Led by the Johnson Center’s Tamela Spicer and AFPWM treasurer Mary Panek, this workshop is perfect for development directors, executive directors, board members, finance directors, and committee chairs.

In this course, you’ll:

  • Discover tips for reshaping the conversation about fundraising in your own organization
  • Learn how to use the Fundraising Effectiveness tool
  • Gain a deeper understanding of evaluating fundraising efforts

General public: $60
AFP members: $45
GVSU students/staff: Free with ID

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Mary Panek Mary Panek is an experienced fundraising professional and is an Advisory Board Member for the Catholic Foundation of West Michigan and Chairperson of the Advancement Council for Catholic Central High School. She served as Major Gifts Co-Chair for Catholic Central’s The Greatest Gift campaign and was Development Director for the Grand Rapids Art Museum from 2008–2012. Mary is the Treasurer for the Association of Fundraising Professionals – West Michigan Chapter where she chairs the Sponsorship Committee for National Philanthropy Day and helps coordinates monthly educational training by hosting the AFP Breakfast Group.

Tamela SpicerTamela Spicer is the nonprofit services program manager at the Johnson Center for Philanthropy. She works primarily with faith-based clients, and specializes in organizational structure, fund development, and strategic planning. Prior to joining the staff at the Johnson Center, Spicer served as a Regional Development Director for The Salvation Army, Regional Director for the Arthritis Foundation, and Executive Director for Flat River Outreach Ministries. Read more about Tamela.

Materials in this course are presented with permission from:


July 26, 2017
9:00 AM – 12:00 PM
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Dorothy A. Johnson Center for Philanthropy, Grand Valley State University