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Webinar: How to Engage Next Generation Donors

September 14, 2017 @ 2:00 PM3:00 PM

How to Engage Next Gen Donors

Diane Knoepke and Michael Moody will discuss why Gen X and Millennial donors need to be a part of every not-for-profit’s portfolio, directly and through their employers. Dr. Moody will share insights from his research on what drives giving among the next generation of donors. He will share specific, practical strategies for how to engage these donors and will challenge you to rethink donor engagement. Ms. Knoepke will share three key practices for helping corporate prospects engage their Gen X and Millennial employees through not-for-profit partnerships.

Diane Knoepke, Vice President, The Alford Group
Dr. Michael Moody, Frey Foundation Chair for Family Philanthropy, Johnson Center for Philanthropy

Cost: Free

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Michael Moody, Ph.D.Book Cover: Generation Impact: How Next Gen Donors Are Revolutionizing GivingDr. Moody’s new book “Generation Impact: How Next Gen Donors Are Revolutionizing Giving” comes out October 2, 2017.


September 14, 2017
2:00 PM – 3:00 PM
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Dorothy A. Johnson Center for Philanthropy, Grand Valley State University