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Send Your Data to the Dentist!
February 22, 2018 @ 1:30 PM – 4:30 PM
Presented in partnership with the Association of Fundraising Professionals – West Michigan Chapter (AFPWM)
Just as brushing your teeth is important for good oral hygiene, maintaining “clean” data is vital to good data hygiene for your organization.
The 2017 Giving USA report reveals that for every $10 contributed to charitable organizations, $9.50 is lost through lapsed donors. While there are many factors that account for this loss, data management is a key contributor. Think about it: approximately 15% of people move households every year, and roughly 70% of business contact data is out of date within one year.
Whether you’re mailing appeals to your donors and prospects, providing e-news updates, or just trying to schedule a visit, data matters. This workshop led by the Johnson Center’s Tamela Spicer will provide practical tools and education about how good data hygiene supports your development efforts.
This interactive workshop will help you:
- Understand the important connection between clean data and cost-effective development efforts
- Develop good data hygiene practices within your organization
- Take advantage of available tools and resources to help keep your data clean
General public: $60
AFP members: $45
GVSU students/staff: Free with ID
Tamela Spicer, M.A. is the program manager for nonprofit services at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University. She works primarily with faith-based clients, and specializes in organizational structure, fund development, and strategic planning. Learn more about Tamela.