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Harnessing the Power of the Media

April 3, 2018 @ 1:30 PM4:30 PM

Harnessing the Power of the Media

This workshop will feature a panel of media experts who will guide you on ways to make your PR efforts go the distance and beyond. Join the conversation and learn how to create public relations campaigns that get noticed, generate buzz for your nonprofit organization, and go beyond just the press release.

Key Concepts:

  • Ways to get your story covered
  • Tips to build your media connections
  • Building engagement with multi-media strategies

Cost: $60
Free for GVSU students/staff with ID

Moderator: Shelley Irwin, producer and host of WGVU’s Morning Show

Guest Panel:
•  Eva Aguirre Cooper, community affairs director at WOOD TV8/WOTV 4/WXSP
•  Tim Gortsema, managing editor of Grand Rapids Business Journal
•  Amanda St. Pierre, principal of Saint PR and former communications manager at Grand Rapids Community Foundation


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Shelley Irwin is the host and producer for The WGVU Morning Show, a news magazine talk-show format on the local NPR affiliate Monday through Friday. She also hosts several public affairs program on the TV side, including Family Health Matters and Kalamazoo Lively Arts. Shelley is award winning in her field, including five consecutive Gracie Allen Awards, the 2016 Athena Award and the Rotary of Gr’s Service Among Self award. She serves on several community boards, has been named one of the 50 Most Influential Women in West Michigan twice by Gemini Publications and has represented the US in the Long Distance Triathlon and Duathlon World Championships.

Eva Aguirre Cooper has been the Community Affairs Director at WOOD TV8/WOTV 4/WXSP since 1998, where her responsibilities include community outreach efforts, on-air reporting for 24 Hour News 8 and special station projects including the Salvation Army Angel Tree Program – Live Healthy and our Safe Water campaign. Her community involvement includes participation on various boards and committees such as the Experience Grand Rapids, Grand Rapids Community Foundation, Grand Rapids Sister City – Mexico Committee and ongoing participation in the Hispanic Community.

Tim Gortsema is managing editor of Grand Rapids Business Journal and has served in that capacity for 18 of the newspaper’s 36-year existence.

Amanda St. Pierre, APR is Principal of Saint PR, a public relations and content writing firm based in Grand Rapids. Prior to launching Saint PR, Amanda was Strategic Communications Manager at Grand Rapids Community Foundation. Prior to joining the Community Foundation, Amanda spent three years at Mercy General Health Partners where she was Communications Manager, leading services for the bariatrics and aesthetics service lines. Amanda is Treasurer of the West Michigan Public Relations Society of America. She is also Editor for the Water Wonderland Chapter of the Antique and Classic Boat Society. She’s a past co-chair of the Young Nonprofit Professionals Network of Grand Rapids and former Gilda’s Club volunteer.


April 3, 2018
1:30 PM – 4:30 PM
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Dorothy A. Johnson Center for Philanthropy, Grand Valley State University


Dorothy A. Johnson Center for Philanthropy
201 Front Ave SW, Suite 200
Grand Rapids, MI 49504 United States
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