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Lunch & Learn: Can your fundraising tactics affect your reputation?
February 24, 2021 @ 12:00 pm–1:00 pm EST
A look at the research: How fundraising has helped or hurt top nonprofits
Nonprofits today are utilizing multiple methods to increase their revenues. As internet usage has become ubiquitous with daily life, third-party nonprofit organization rating agencies have increased in number and influence.
Today, nonprofit organizations are met with the challenge of engaging in online marketing while utilizing traditional fundraising strategies to enhance their reputation and drive revenues. However, every interaction has the potential to enhance or diminish one’s reputation.
Our presenters’ research analyzes how the top 100 nonprofit organizations’ use of different fundraising methods impacts their overall rating, according to Top Nonprofits, LLC. Join us and learn about the results of this study!
Takeaways for the audience:
- Better understand the impact of rating agencies on nonprofit organizations
- Examine the way professional fundraising impacts revenues and reputation
- Encourage nonprofit organizations to view risks as opportunities in an effort to enhance revenues and reputation
Presenters: Jay Glover & Dr. Huafang Li
Deadline to Register: February 17