Lunch & Learn: Can your fundraising tactics affect your reputation?

A look at the research: How fundraising has helped or hurt top nonprofits

Nonprofits today are utilizing multiple methods to increase their revenues. As internet usage has become ubiquitous with daily life, third-party nonprofit organization rating agencies have increased in number and influence.

Today, nonprofit organizations are met with the challenge of engaging in online marketing while utilizing traditional fundraising strategies to enhance their reputation and drive revenues. However, every interaction has the potential to enhance or diminish one’s reputation.

Our presenters’ research analyzes how the top 100 nonprofit organizations’ use of different fundraising methods impacts their overall rating, according to Top Nonprofits, LLC. Join us and learn about the results of this study!

Takeaways for the audience:

• Better understand the impact of rating agencies on nonprofit organizations
• Examine the way professional fundraising impacts revenues and reputation
• Encourage nonprofit organizations to view risks as opportunities in an effort to enhance revenues and reputation

Price: Free!
Presenters: Jay Glover & Dr. Huafang Li
Deadline to Register: February 17

Jay Glover is in his final semester in Grand Valley State University’s M.P.A. program. Throughout his studies at GVSU he has conducted research on a variety of topics which have all culminated in working with Dr. Li to conduct an in-depth research project on the impact of nonprofit fundraising strategies on an organization’s reputation.

Huafang Li, Ph.D., is an assistant professor in the School of Public, Nonprofit & Health Administration at Grand Valley State University. He earned his doctorate from Rutgers University. Dr. Li is interested in research methods, public administration and nonprofit management, and comparative public administration with a focus on China. Currently, he is using mixed methods, such as machine learning and experiments, to study how public and nonprofit information influence coproduction and donation. His works have appeared in Public Administration Review, Public Management Review, Nonprofit & Voluntary Sector Quarterly, Voluntas, and Nonprofit Management & Leadership, among others. He currently serves as the editor of The China Nonprofit Review, editor of Chinese Public Administration Review, and the social media editor of Public Performance & Management Review.