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How to Tell Your Story to Maximize Impact

May 5 @ 9:00 AM12:00 PM EDT

How to Tell Your Story to Maximize Impact
This course is online! In order to better support professional learning at this time, this workshop will now be presented online through Zoom. All registrants will receive the access link and password via email. Thank you for being a valued member of the Johnson Center community!

Sharing a relevant, meaningful story is key to the success of any organization, particularly during times of crisis. Now, more than ever, your story needs to be well defined and relevant to get the attention of donors and stakeholders amid the COVID-19 pandemic.

This hands-on workshop with Tamela Spicer will help you identify your organization’s best story and explore ways to share it as we begin to plan for what will be a long journey toward recovery.

This workshop will cover:

  • Identifying your organization’s primary story, both now and when recovery begins
  • Understanding the three stages of storytelling for maximum impact
  • Building the storytelling muscle of your organization to increase reach and engagement

Cost: $60
FREE for GVSU students, staff & faculty

Photo: Tamela Spicer


Tamela Spicer, M.A. is the program manager for nonprofit services at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University. She works primarily with faith-based clients, and specializes in organizational structure, fund development, and strategic planning. Learn more about Tamela.


May 5
9:00 AM – 12:00 PM EDT
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