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Harnessing the Power of Giving Tuesday

August 27, 2019 @ 1:30 PM4:30 PM EDT

You know that Giving Tuesday is an annual day of generosity, but how does fit within your organization’s fund development strategy? And how can you maximize the effectiveness of your Giving Tuesday campaign to build social capital, development capital, and mission awareness?

Join the Johnson Center’s Tamela Spicer and Karen Hoekstra as they share best practices for leveraging the “megaphone effect” of Giving Tuesday for your own local campaign. You’ll walk away with simple, actionable ideas for harnessing the power of the global movement and using it to your advantage — no matter the size of your budget or organization.

Key Concepts:

  • Using Giving Tuesday to help develop a culture of generosity and strengthen your donor pipeline
  • Engaging volunteers to help create campaign awareness
  • Leveraging social media and local media resources to increase the impact of you Giving Tuesday efforts

Cost: $60
FREE for GVSU students/staff with ID

Register now

Photo: Tamela Spicer


Tamela Spicer, M.A. is the program manager for nonprofit services at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University. She works primarily with faith-based clients, and specializes in organizational structure, fund development, and strategic planning. Learn more about Tamela.

Karen Hoekstra is the Johnson Center’s marketing and communications coordinator. She manages the center’s visual communications efforts through graphic design, advertising, digital and social media, and layout of The Foundation Review, the Johnson Center’s peer-reviewed journal of philanthropy. Karen also leads the annual #GRgives on #Giving Tuesday campaign. Learn more about Karen.



August 27, 2019
1:30 PM – 4:30 PM EDT
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Dorothy A. Johnson Center for Philanthropy, Grand Valley State University


Dorothy A. Johnson Center for Philanthropy
201 Front Ave SW, Suite 200
Grand Rapids, MI 49504 United States
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