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Building Long-Term Sustainability: Diversified Revenue and Funding Strategies

September 18, 2017 @ 1:30 PM3:00 PM

Mission Throttle - Building Long-Term Sustainability

Presented in partnership with Mission Throttle, Grand Rapids Community Foundation, and Local First


Join Mission Throttle for this crash course on what diversified revenue is and how it can complement the goals of your organization to accelerate social impact.

Now more than ever, mission-driven organizations are recognizing the need to develop sustainable business models that withstand fluctuations in contributed capital, often caused by varying economic circumstances and funder priorities. Industry leaders are increasingly pursuing diversified revenue streams, including earned income, to improve funding predictability, autonomy, resiliency, and economic hedging. Sustainable revenue improves an organization’s financial resilience and self-sufficiency, which in turn, accelerates mission focus, innovation, growth, and ultimately, greater social impact.

Instructors: Susan Gordon & Diana Callaghan

Cost: Free

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Due to high demand, this event has been moved to GVSU’s Seidman Center, Room 1008b, 50 Front Ave SW, Grand Rapids, MI 49504.

Susan Gordon  //  Managing Director of Advisory Services, Mission Throttle
Over the past 20 years, Susan has had an extensive career working with several leading international consulting firms and Fortune 500 companies. She has worked extensively with companies experiencing pervasive change, providing financial restructuring and turnaround advisory services along with capital advisory and merger and acquisition assistance. Her clients ranged from manufacturing-based middle market companies, to public conglomerates and financial services firms. Susan is active in numerous community, philanthropic and professional organizations, including parent leadership at Cranbrook Schools, Jewish Federation of Metropolitan Detroit, and Friendship Circle. Susan serves on the boards of Detroit Public Theatre, Venture Michigan and Build Institute. She is a frequent lecturer at professional forums, and a former Adjunct Finance Professor at Walsh College. Susan earned her BA from the University of Michigan and her MBA from the Eli Broad Graduate School of Management at Michigan State University. Susan is completing the coursework to receive the Certified Forensic Financial Analyst designation.

Diana Callaghan  //  Director of Advisory Services, Mission Throttle
Diana is focused on providing high quality, high impact client engagement solutions to mission-driven organizations. Before joining Mission Throttle, she worked as a consultant at EY in the Financial Services Office (FSO) in New York City, where she managed the implementation of data analytics solutions for Fortune 500 financial services companies. She has over ten years of experience working in financial advisory services and impact investing, and has specialized in financial services analytics, business intelligence solutions, business litigation, and corporate investigations. Diana recently received her master’s degree at the University of Michigan’s Ross School of Business where she was the Director of Investments for the Social Venture Fund, and a Zell Lurie Institute Entrepreneurship Scholar. She was also a member of Michigan Business Woman, Detroit Revitalization and Business, Women Who Launch, Net Impact, and Out for Business. Throughout her career, Diana has also worked with internationally recognized nonprofits and startups focused on diversity and inclusiveness, gender equality, and emerging markets.

About Mission Throttle
Mission Throttle is a social impact strategy firm dedicated to accelerating philanthropic innovation in communities. We advise, invest in and support mission-driven organizations that seek to use market-based strategies to address social and environmental challenges. We advance the organizational capacity and sustainability of mission-driven organizations through scaling earned revenue and instilling best practices to serve more people in need, increasing community impact and social justice.


September 18, 2017
1:30 PM – 3:00 PM
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Dorothy A. Johnson Center for Philanthropy, Grand Valley State University


L. William Seidman Center
50 Front Ave SW, Room 1063
Grand Rapids, MI 49504 United States
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