Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy is a new study conducted by the Johnson Center’s Frey Chair for Family Philanthropy and the group 21/64. The report isbased on a survey of over 300 high-capacity donors aged 21 to 40 as well as 30 in-depth interviews.

The research found that wealthy young donors say they are more focused than their parents and grandparents on producing a measurable impact with their giving. They want to achieve impact through more hands-on peer-networked philanthropy .

Read articles and blogs about the report in the New York Times, Washington Post, Philanthropy North Carolina, The Chronicle of Philanthropy’s articles one and two, CNBC, Denver Post, GVNOW, AFP, AdvisorOne, Armchair Advocates, Empowerment Café on Disability, GrantCraft, Philanthropy News DigestPRWeb, Jewish Funders Network, Katya’s Non-Profit Marketing Blog, Re: Philanthropy, Change Up Giving Strong, Famous Philanthropists, MiBiz, The Nonprofit Monitor, Nonprofit Hub, The Nonprofit Times, Northern California Grantmakers, Philanthropy New York, All Voices, Gift Hub, Charity Village, Heather Jack, ExaminerWealth Briefing, and the Holland Sentinel.

Established in 1992 with support from the W.K. Kellogg Foundation, the Dorothy A. Johnson Center for Philanthropy promotes effective philanthropy, community improvement, and excellence in nonprofit leadership through teaching, research, and service. The Johnson Center is recognized for its applied research and professional development benefiting practitioners and nonprofits through its Community Research Institute, Frey Foundation Chair for Family Foundations and Philanthropy, The Foundation Review, The Grantmaking School, Johnson Center Philanthropy Archives and Library, and Nonprofit Services

Grand Valley State University is a four-year public university. It attracts more than 24,500 students with high quality programs and state-of-the-art facilities. Grand Valley is a comprehensive university serving students from all 83 Michigan counties and dozens of other states and foreign countries. Grand Valley offers 81 undergraduate and 29 graduate degree programs from campuses in Allendale, Grand Rapids and Holland, and from regional centers in Muskegon and Traverse City. The university is dedicated to individual student achievement, going beyond the traditional classroom experience, with research opportunities and business partnerships. Grand Valley employs more than 1,900 people and is committed to providing a fair and equitable environment for the continued success of all.

The Johnson Center receives ongoing support from the Doug & Maria DeVos Foundation,Dyer-Ives Foundation, Frey Foundation, Grand Rapids Community Foundation, and W.K. Kellogg Foundation.

For more information, contact Robert Shalett, communications director for the Johnson Center, at 616-331-7585.


  1. Reply
    comfortable chair says

    Your information is very interesting; research, development and teaching of philanthropy. But is the education also addressed to the youth around the world or confined to a particular country? I am interested in developing this information to help those interested in this field. Thank you

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