Gen Xers and millennials with a high capacity for giving — whether from inherited or earned wealth — have unprecedented financial resources and big ideas for how to wield their financial power in new ways. They plan to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure.
For several years, our Frey Foundation Chair for Family Philanthropy, Michael Moody, has teamed with Sharna Goldseker, founder of the consulting organization 21/64, on first-of-its-kind research on next gen donors. This work has resulted in several reports as well as the best-selling book, Generation Impact: How Next Gen Donors Are Revolutionizing Giving.
Book: Generation Impact
Research & Tools for Engaging Next Gen Donors
This collection is led by our Frey Foundation Chair for Family Philanthropy, Michael Moody. View original research, blog posts, articles, videos, and other resources on the topic of next generation donors.