Gen Xers and millennials with a high capacity for giving — whether from inherited or earned wealth — have unprecedented financial resources and big ideas for how to wield their financial power in new ways. They plan to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure.
The Founding Frey Foundation Chair for Family Philanthropy, Dr. Michael Moody, partnered with Sharna Goldseker, founder of 21/64, on first-of-its-kind research on next gen donors. This work resulted in several reports as well as the best-selling book, Generation Impact: How Next Gen Donors Are Revolutionizing Giving.
Book: Generation Impact
Research & Tools for Engaging Next Gen Donors
This collection includes original research, blog posts, articles, videos, and other resources from our Frey Foundation Chair for Family Philanthropy, Michael Moody, on the topic of next generation donors.