Next Gen Donors

Next Gen Donors
Meet the leaders of a new “Golden Age” of giving.
The next generation of major donors promises to be the most significant group of philanthropists in history — shaping our world and our sector in profound ways.

Gen Xers and millennials with a high capacity for giving — whether from inherited or earned wealth — have unprecedented financial resources and big ideas for how to wield their financial power in new ways. They plan to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure.

The Founding Frey Foundation Chair for Family Philanthropy, Dr. Michael Moody, partnered with Sharna Goldseker, founder of 21/64, on first-of-its-kind research on next gen donors. This work resulted in several reports as well as the best-selling book, Generation Impact: How Next Gen Donors Are Revolutionizing Giving.


Book: Generation Impact

Authors Michael Moody and Sharna Goldseker share their groundbreaking research into the perspectives and strategies of next gen donors in Generation Impact: How Next Gen Donors are Revolutionizing Giving. The book features personal reflection pieces from prominent next gen donors like Katherine Lorenz (Cynthia & George Mitchell Foundation), Alex Soros (The Alexander Soros Foundation), Justin Rockefeller (TheImpact), and Hadi Partovi (®).

Research & Tools for Engaging Next Gen Donors

This collection includes original research, blog posts, articles, videos, and other resources on the topic of next generation donors.

Looking for more on family philanthropy?

Explore the Frey Foundation Chair for Family Philanthropy’s work through research and initiatives.