Engaging Generation Impact

The co-authors of Generation Impact: How Next Gen Donors Are Revolutionizing Giving (Wiley, 2017) — Michael Moody, Frey Foundation Chair for Family Philanthropy at the Johnson Center, and Sharna Goldseker of 21/64 — have developed practical guides for those eager to build meaningful relationships with philanthropy’s next gen givers: the members of “Generation Impact.”


Best Practices for Nonprofits & Fundraisers

Engaging Generation Impact: Best Practices for Nonprofits & FundraisersDrawing on the original research and analysis presented in Generation Impact, this guide looks at the specific implications of next gen donors’ priorities and learning styles for nonprofit professionals and fundraisers who are planning for their organizations’ futures. It provides best practices and highly practical takeaways that will help you rethink and retool your donor engagement strategies for next gen major donors.

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Best Practices for Families

The “Best Practices for Families” guide offers specific ideas and implications for working closely with your next gen. It provides best practices and highly practical takeaways for engaging and supporting next gen donors as they figure out their philanthropic roles and prepare to launch their own giving efforts. The guide summarizes how the next gen learn best, and who or what influences the development of their values and interest in — and approaches to — philanthropy. It also reviews the most relevant themes, data, quotes, and findings for families and those who work closely with them, and then builds on that with exclusive new content.

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Best Practices for Advisors

This guide is for professional advisors of all kinds — in the fields of finance, legal, accounting, family offices — and others who serve next gen, through big firms or independently, as well as those who provide philanthropic counsel. The guide shares what the authors discovered from research on these next gen, and helps you devise appropriate ways to engage them. It covers the most relevant themes, data, quotes, and findings for advisors from the book, and then builds on that with exclusive new content.

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Thanks to the Bill & Melinda Gates Foundation for their generous support of these Best Practices Guides and other related resources. For more information about Generation Impact, visit www.generationimpactbook.org.