Report // Next Gen Donor Learning
Lessons for Effective Programs from Houston and the Field
The future of philanthropy – and its impact – depends on next gen donor learning.
It’s not an overstatement to say the future of philanthropy will be shaped in profound ways by the emerging group of next gen donors.
Major donors from Gen X and later generations have unprecedented resources to give and are crafting their philanthropic identities — discovering what kind of donors they want to be and trying to learn how to become those donors.
This report, developed in collaboration with 21/64 for the Greater Houston Community Foundation, offers guidance on designing effective programs to help guide the learning journeys of these essential next gen donors.