A donor’s journey deeply influences that donor’s giving, values, strategies, knowledge, skills, and ultimately, impact. As a field, we need to learn more about what goes into a successful donor journey and actively share these lessons with family donors of every sort.
The Donor Journeys Initiative is an integrated suite of projects produced by the Founding Frey Foundation Chair for Family Philanthropy. Each element of the initiative seeks to evaluate and analyze donor journeys, advancing family philanthropy’s understanding and maximization of diverse donor journeys in specific and complementary ways.
A Video Introduction to Donor Journeys
Dr. Michael Moody, Founding Frey Chair for Family Philanthropy at the Johnson Center, welcomes attendees to the 2019 National Summit on Family Philanthropy in Fort Lauderdale, Fla., and introduces the theme of the event — Our Donor Journeys and Why They Matter.
Attendees of the fifth biennial Summit reflected on their philanthropic journeys, heard about the fascinating paths taken by others, and explored the lessons learned along the way.
Guiding the Learning Journeys of Next Gen Donors
The Donor Journeys Initiative
This initiative was led by the Founding Frey Foundation Chair for Family Philanthropy, Dr. Michael Moody.