The up-and-coming generations are called many things and accused of many more. Speculation about their impact on philanthropy is the subject of books, blogs, studies, and many podcast discussions.
In this episode, Katie Appold interviews Dr. Michael Moody and Sharna Goldseker, the researchers and authors behind Generation Impact: How Next Gen Donors are Revolutionizing Giving. Published in 2017, the book follows extensive research on the aspirations of Generation X and millennials. A newly updated and expanded edition is available now.